There’s much to be said for putting on your best outfit on, stepping out into the world, and getting admiring looks from the turned heads you pass by. But really, how long does that matter last? If you want to have a lasting fashion impact, then you should be making a more profound statement. If you love all things fashion, why not share the knowledge with other people? With the rise of the internet, it’s never been easier to reach the masses. Below, we take a look at a few ways you can do so.
Start a Website
Let’s start with the basics: you should start a website. Even if you eventually choose to spread your message via other mediums, having a well designed, regularly updated site will give you a sustained credibility, boost your SEO, essentially do all the good things that you’ll need if you want to be taken seriously. As it’ll be a fashion based website, it’ll be extra important that it looks stylish. If you have a cookie cutter website layout and style, then people will turn off. You want to wow them before they even know what your fashion choices are.
You have three options when it comes to writing about fashion: on your own blog, for other websites, or by releasing (short) ebooks. All three will be useful, and obviously will be most effective if you do all of them. Your blog and ebooks are self-starters; just write, and it’ll be done. Getting placed on other websites depends on other people and can thus be more difficult, Reach out to sites with a substantial following, review their submission guidelines, and get submitting. The worst they can do is say no!
In their Pockets
Mobile is the future, and if your ambition is as forward-looking as your fashion sense, then you’ll want to make sure that people can access your ideas by dipping their hand in their pockets. There is more internet use on smartphones than there is on desktop computers, and much of this comes through applications. Don’t think you can create and maintain your own app? While you’ll need to work with a professional who knows about SDLC phases and the like to create the app, you’ll be able to control the content. Your recommendations, outfits, and more will then be easily accessible to your fans. This is also a good way to make money from your expertise!
Boost Your Social Media Profiles
If you’re active on Facebook, Twitter, and Instagram already, why not up the ante and become a social media “celebrity”? OK, celebrity might be pushing it, but if you know what you’re talking about, then it won’t be difficult to raise your profile, gain followers, and then become a trusted voice in a sea of style opinions.
However you end up sharing your words of wisdom, always remember to own your style! If you do, then people will naturally look to you when it comes to picking outfits!